francisca crespo
Designing products for 15 years, from service design in London to EdTech in Lisbon. I believe the best products come from designers who think like strategists and build like craftspeople. I care most about work that actually changes something for the person using it
Portfolio
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From leading design teams to end-to-end product thinking, these projects showcase my work. I’m designer at heart and I’ve embraced product leadership roles throughout my career when it aligned with my passion for creating impactful experiences.
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Gamifying Education: A case on tech for good
Case Study ▥ Product Design ▦ UX Design
Turning E-Commerce Dead-Ends into Opportunities
Case Study ▥ Product Diretion ▦ Design
AI Teachers’ Class
Management
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Website redesign:
Increasing product awareness
Case Study ▥ Design Leadership ▦ Product Strategy
Crafting Relevant Notifications
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Report Creation Powered by AI
Case Study ▥ Product Direction ▦ Design ▦ Illustration Direction
Building a Fintech Product with Advisors
Case Study ▥ Design Exploration ▦ UX Design
Re-imagine a 50 year old publication
Areas I care about
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Leveraging technology to address societal challenges, fostering innovation that prioritizes ethics, sustainability, and human well-being.
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Exploring how design can reshape learning experiences, making education accessible, engaging, and impactful for all.
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Rethinking services and experiences to support ageing populations with dignity, independence, and inclusivity.
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Creating meaningful change through thoughtful service design, driving solutions that deliver measurable, long-lasting social benefits.
